Template 1 — The Imitation Game… By Sean Vosler

This is one of three copywriting methods I use daily. I created these because, well, I’m lazy. I’ve found that if I spend a day creating a system that I can use over and over again, I’ll save myself hours of anxiety trying to “figure out” what to do each and every time. This is one method I’ll use to help get the ‘hook’ structured for my copy. — Enjoy!

“…great poets imitate and improve, whereas small ones steal and spoil.”

• W. H. Davenport Adams

Start with what’s working…

Then Adapt.

We’re interested in the structure, not the subject.

What is it that captured our attention?

Building on the structure.

Answer the question “what’s in it for me”.

More examples…

Some structures to emulate…

I’m sure you’ll be able to use this technique in your own writing to capture that all important attention.
But if I had to get one key point...